Establishing a fair asking price is critical to selling your home. What you may feel your house is worth may not appeal to the current market audience. A house that is over-priced will often be used in comparison for other buyers. It may sit on the market too long and beg the question “What is wrong with that house?” You truly want to avoid these scenarios and price your house attractively to buyers and yet fair to you, the homeowner.
Price alone does not sell a home. A forward-thinking marketing plan is necessary to attract serious buyers. The first step in the marketing process is preparing your home for the public. I can arrange a consultation with my team of professionals. A home stager may assist you in making your home feel organized, spacious, current and welcoming. A “pre-home inspection” will identify any areas of concern for a potential buyer and give you options to remedy. A professional photographer will catch all the “best face” of your home and create a virtual tour to go along with still pictures.
Once ready I will host an agent only tour to get the word out on your home to ready and willing buyers. I incorporate a blend of “push and pull” marketing. Your property will be “pushed out” through Realtor.ca, kijiji ads, area specific real estate boards, targeted social media advertisements and networking group connections. I will “pull” in an audience of loyal followers on my website, business Facebook page, Twitter, Instagram and area home buyer groups.
My job is more than simply selling your home. It is making sure the home is desirable, top of mind and in front of an eager audience. Let’s book some time to chat about getting your home sold today.